The third collaboration between Tommy Hilfiger and Lewis Hamilton presents a contemporary twist on streetwear. To generate excitement ahead of the collection’s release, we launched an exclusive online pre-sale, allowing customers to reserve their favorite items.
We extended the grunge aesthetic from the campaign video into the e-commerce experience, highlighting both complete outfits and individual pieces in detail.
Huge thanks to Adventure Club—Marten, Kaisa, Mario & Boris—for making me feel so welcome in the studio, the collaboration and the creative process.
